Community-based Social Marketing Leadership Clinic
Supporting Community-based Environmental Education (cBEE) through Community-based Social Marketing (CBSM)
CBEEN selected the following 6 teams to participate in a pilot partnership with Doug McKenzie-Mohr, founder of Community-based Social Marketing (CBSM), and Jennifer Tabanico of Action Research Inc.
- Kootenay Community Bat Project
- Invasive Species Team – Central Kootenay Invasive Species Society, Columbia Shuswap Invasive Species Society, East Kootenay Invasive Species Council, and the Invasive Species Council of BC
- Wildsight Branch Team – Wildsight Kimberley Cranbrook & Wildsight Elk Valley
- West Kootenay EcoSociety
- WildSafeBC – WildSafeBC Columbia Valley, WildSafeBC Nelson & WildSafeBC
- Rossland Sustainability Team – Rossland Sustainability Commission & Rossland Society for Environmental Action
Teams that were selected are provided with support for up to one year. This includes support to identify key behaviours they want to change, undertake the required research, develop strategies, and implement and test these strategies. Part of this process was participating in the Community-based Social Marketing Leadership Clinic that is featured in the video below.
CBEEN began offering the Leadership Clinic in partnership with the Canadian Network for Environmental Education and Communication (EECOM) in 2014. CBEEN’s Leadership Clinic allows up to eight teams each representing a diversity of skills and experiences to come together over four days to team-build, action-plan and collaborate with other teams.
CBEEN’s 2016 Environmental Education Leadership Clinic supported School District teams across the Columbia Basin to work collaboratively to develop goals and action plans that helped to effectively guide implementation of the redesigned curriculum.
One of the top identified goals of all school districts was to support the development of Local Chapters of the BC Environmental Educators Provincial Specialist Association (EEPSA). These Local Chapters are teacher-driven organizations that help local teachers come together to collaborate, network and engage in professional development.
As a result, the 2017 Leadership Clinic was a partnership between EEPSA and CBEEN. It facilitated the development of 7 Local Chapters of the Environmental Educator’s Provincial Specialist Association (EEPSA) in each school district in the Columbia Basin.
Feedback from past participants
The CBEEN Leadership Clinic is an AMAZING opportunity to advance a project into action; network with other passionate and skilled professionals and personally benefit from linking into current research while effectively implementing planning models.
This has been, by far, the best teacher conference that I have attended in my 18 years of teaching!
The clinic was an amazing gift, not only for our district team to come together but also for cross-pollinating between districts and the region. This is pro-d that truly walks the talk and sets and incredible leadership example.
CBEEN created and organized an amazing opportunity to unify our team and significantly increase the efficiency of our objectives.
The CBEEN Leadership Clinic was an amazing opportunity to both network and develop our team goals. It was also highly informative in new and improved ways to increase the effectiveness of my environmental education program.
A wonderful mix of focussed, productive time and just the right amount of free time to digest the material, network with others and recharge.
The Leadership Clinic enabled our busy and fragmented group to collaborate, plan and put into action our goal. This would not have happened without this opportunity, and because of it we will be able to implement an important project across the Columbia Basin.
I would strongly urge any group seeking to strengthen their organization to attend the Leadership Clinic. The structure, pace and easily adapted activities were energizing and inspiring.
The Leadership Clinic is the best form of support we have experienced for non-profit organizations in my 21 years of experience!
The Leadership Clinic is exactly what we needed. With the skilled facilitators, amazing venue and well-crafted agenda and sessions, we were able to clarify goals and objectives as well as develop a tangible action plan for our project.
The collaborative opportunity to network with like-minded teachers has inspired me to “be the leader I have been waiting for”!
We got more accomplished in three days than a year of work. The experience supported and practiced the principles we try to teach. This was an invaluable opportunity for developing a much needed, effective, collaborative and strategic program.
This was the most insightful and inspiring workshop I have attended. The final result is an amazing framework and plan for the next several years of work.
The CBEEN Leadership Clinic is a program that draws the best out of individuals, team and an amazing environmental network
The 2015 EE Leadership Clinic was not only an amazing, inspiring and energizing professional development experience, but we also accomplished a lot which we can use to move forward in a practical manner.
The Leadership Clinic is invaluable! It gives the â€œfront lineâ€ workers of EE the time, space and tools to focus on specific goals that will have positive impacts that ripple out at the community, regional, provincial and national levels.
What an incredible opportunity for anybody involved in the field of environmental education. The Leadership Clinic challenges you to deeply evaluate and understand your goals and objectives and sets you up to move forward in delivering the best possible program.
The gift of time to thoughtfully plan and develop as leadership groups is priceless.