CBSM Leadership Clinic

Supporting Community-based Environmental Education (cBEE) through Community-based Social Marketing (CBSM)

Do you want to ensure that your organization’s work in fostering sustainable behaviour is effective?

CBEEN has the opportunity to support up to 6 organizations in the Columbia Basin to do this through a pilot partnership with Doug McKenzie-Mohr, founder of Community-based Social Marketing (CBSM), and Jennifer Tabanico of Action Research Inc. Organizations (or teams of organizations) that are selected will be provided with support for up to one year. This includes support to identify key behaviours they want to change, undertake the required research, develop strategies, and implement and test these strategies. For more information on CBSM please go to: http://cbsm.com

 Key Dates

  • August 15, 2017:  Applications Close
  • August 20, 2017: Organizations selected and notified
  • Week of August 28, 2017: Conference call orientation meeting
  • September 1 – October 15, 2017: Initial research conducted
  • October 15 – November 15, 2017: Research Analysis by Action Research Inc.
  • November 27-29, 2017 Leadership Clinic: Strategy Development
  • January – March, 2018 Develop and Produce Outreach Pilot Materials
  • May – August, 2018: Launch Pilot Strategies
  • September, 2018: Review / Monitoring & Evaluation

Leadership Clinic – November 27-29, 2017 at Nipika Mountain Resort

  • 5pm, Sunday, November 26: Arrival 
  • 9am – 4pm, Monday, November 27: CBSM Intro/refresher
  • 9am – 4pm, Tuesday, November 28 : Development of Strategies & Piloting
  • 9am – 4pm, Wednesday, November 29: Development of Strategies & Piloting
  • 11am, Thursday, November 30: Late Departure (if desired)

Please note:

  • In addition to attending the Leadership Clinic, there will be some time required to undertake the initial research (3-4 hours) and work with our facilitators in identifying the key behaviours as well as barriers and benefits (3-4 hours).
  • We will provide support throughout the process, including with the implementation and monitoring of strategies.
  • Team members must be able to support your primary contact person throughout the process, and commit to attending the Leadership Clinic.
  • Participation is free. All food, accommodation and learning supplies will be covered. The only cost is your annual CBEEN membership ($25).
  • Participants will be responsible for getting to and from the Leadership Clinic
  • We have applied for funding for enhanced research and to support groups financially in the implementation of their CBSM strategies.
  • You can click here for a backgrounder on the CBSM Leadership Clinic.

CBEEN began offering the Leadership Clinic in partnership with the Canadian Network for Environmental Education and Communication (EECOM) in 2014. CBEEN’s Leadership Clinic allows up to eight teams each representing a diversity of skills and experiences to come together over four days to team-build, action-plan and collaborate with other teams.

CBEEN’s 2016 Environmental Education Leadership Clinic supported School District teams across the Columbia Basin to work collaboratively to develop goals and action plans that helped to effectively guide implementation of the redesigned curriculum.

One of the top identified goals of all school districts was to support the development of Local Chapters of the BC Environmental Educators Provincial Specialist Association (EEPSA). These Local Chapters are teacher-driven organizations that help local teachers come together to collaborate, network and engage in professional development.

As a result, the 2017 Leadership Clinic was a partnership between EEPSA and CBEEN. It facilitated the development of 7 Local Chapters of the Environmental Educator’s Provincial Specialist Association (EEPSA) in each school district in the Columbia Basin.

https://youtu.be/76qY6AJRuZc

Feedback from past participants

The CBEEN Leadership Clinic is an AMAZING opportunity to advance a project into action; network with other passionate and skilled professionals and personally benefit from linking into current research while effectively implementing planning models.

This has been, by far, the best teacher conference that I have attended in my 18 years of teaching!

The clinic was an amazing gift, not only for our district team to come together but also for cross-pollinating between districts and the region. This is pro-d that truly walks the talk and sets and incredible leadership example.

CBEEN created and organized an amazing opportunity to unify our team and significantly increase the efficiency of our objectives.

The CBEEN Leadership Clinic was an amazing opportunity to both network and develop our team goals. It was also highly informative in new and improved ways to increase the effectiveness of my environmental education program.

A wonderful mix of focussed, productive time and just the right amount of free time to digest the material, network with others and recharge.

The Leadership Clinic enabled our busy and fragmented group to collaborate, plan and put into action our goal. This would not have happened without this opportunity, and because of it we will be able to implement an important project across the Columbia Basin.

I would strongly urge any group seeking to strengthen their organization to attend the Leadership Clinic. The structure, pace and easily adapted activities were energizing and inspiring.

The Leadership Clinic is the best form of support we have experienced for non-profit organizations in my 21 years of experience!

The Leadership Clinic is exactly what we needed. With the skilled facilitators, amazing venue and well-crafted agenda and sessions, we were able to clarify goals and objectives as well as develop a tangible action plan for our project.

The collaborative opportunity to network with like-minded teachers has inspired me to “be the leader I have been waiting for”!

We got more accomplished in three days than a year of work. The experience supported and practiced the principles we try to teach. This was an invaluable opportunity for developing a much needed, effective, collaborative and strategic program.

This was the most insightful and inspiring workshop I have attended. The final result is an amazing framework and plan for the next several years of work.

The CBEEN Leadership Clinic is a program that draws the best out of individuals, team and an amazing environmental network

The 2015 EE Leadership Clinic was not only an amazing, inspiring and energizing professional development experience, but we also accomplished a lot which we can use to move forward in a practical manner.

The Leadership Clinic is invaluable! It gives the “front line” workers of EE the time, space and tools to focus on specific goals that will have positive impacts that ripple out at the community, regional, provincial and national levels.

What an incredible opportunity for anybody involved in the field of environmental education. The Leadership Clinic challenges you to deeply evaluate and understand your goals and objectives and sets you up to move forward in delivering the best possible program.

The gift of time to thoughtfully plan and develop as leadership groups is priceless.

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