Community-based Social Marketing Institute
June 1 – 2, 2017: Selkirk College Castlegar Campus
Learn how to foster sustainable behaviour! CBEEN has engaged Doug McKenzie-Mohr, world-renowned developer of Community-based Social Marketing (CBSM), to facilitate a 2-day CBSM Institute. This will take place in the Selkirk College Staff Lounge (see photos below) from 9am-4pm both days.
Overview: This Institute will provide participants with a comprehensive understanding of community-based social marketing and how it is being applied throughout the world, and in the Columbia Basin, to foster sustainable behaviour. Attendees will learn the 5 steps of community-based social marketing and be exposed to numerous case studies. For more information on Doug McKenzie-Mohr and CBSM click here.
Cost: $65 for CBEEN members / $125 for non-members. Includes lunch, refreshments, snacks and learning materials. Please note that refunds of 50% of your registration fee are available up to one month before the event. Within one month of the event there is no refund available.
Accommodation: Convenient and affordable quality accommodation with self-catering options is available on campus at the Kekuli House Residence for just $42/night. Click here for more information and to make a reservation.
A Reception & Celebration of Environmental Education will be held preceding the Institute from 7pm-9pm on Wednesday, May 31. Click here for the CBSM Institute registration page, and for more information please email firstname.lastname@example.org.